Let’s be real: no one’s scrolling through TikTok hoping to see another before-and-after of a dirty sink—unless you do it right. Cleaning businesses have a serious opportunity to turn everyday grime into scroll-stopping content. If you’re a small cleaning company looking to boost engagement and stand out, here are five social media tactics that actually work.
1. Time-Lapse Transformations
Cleaning is satisfying to watch—period. Capture a messy space and show the spotless reveal using time-lapse videos. These perform well on TikTok and Reels, where visual payoff matters.
Pro Tip: Add trending music and on-screen text to give it personality.
2. Quick Tips and Hacks
People love a good hack—especially if it saves them time or money. Post short videos or carousels with cleaning hacks, product reviews, or how-to content that shows off your expertise.
3. Behind-the-Scenes Vibes
Introduce your team. Show your daily routine. Highlight your tools. Social isn’t just about what you do—it’s about who you are. Give people a peek behind the curtain and let your personality shine.
Pro Tip: Authentic, low-fi content builds trust and keeps it real.
4. Relatable Memes & Trends
Jump on TikTok and Reels trends—but with a cleaning twist. Use trending audio or formats to make people laugh. Show the struggles of messy clients or that one spot that never comes clean.
5. Customer Testimonials
Turn happy clients into your best marketers. Film short, casual testimonials or use quote graphics with a photo of the finished job. Social proof builds trust and boosts engagement.
Ready to Scrub Up Your Social Strategy?
Social media for cleaning businesses doesn’t have to be boring—and it sure as hell doesn’t have to be hard. With the right content strategy and tools (hey, Aggie 👋), you can grow your audience, build trust, and stay top of mind.
Let’s clean up your social game—one post at a time.
