Introduction: Build Your Handyman Brand Like You Build Everything Else—Solid
If you’re a handyman or a small construction business owner, you already know how to build things. But building a social media presence? That’s a whole different set of tools. Luckily, we’ve got the blueprint. Social media isn’t just for influencers and dance trends—it’s where clients find, trust, and book your business. Let’s talk about the five social media marketing strategies that actually get engagement—and jobs.
1. Before & After Content (People Love the Transformation)
Show off your skills with side-by-side before-and-after shots or videos. Don’t just post the final polished result—show the mess, the process, and the magic.
Pro Tip: Use Reels or TikTok with trending audio. Add captions like, “Wait for it…” or “Can you believe this transformation?”
2. Time-Lapse & In-Action Videos
Speed up your process and let social followers watch the magic happen in 30 seconds or less. Whether you're installing drywall, replacing cabinets, or pressure-washing a driveway, time-lapse videos are hypnotic—and they get likes.
Pro Tip: Use voiceover or captions to explain what you’re doing. People love learning something while being entertained.
3. Client Testimonials and Walkthroughs
There’s nothing more convincing than a happy customer. Post short clips of client testimonials or do a final walkthrough of a completed project.
Pro Tip: Tag the client (with permission), and ask them to repost. That extends your reach beyond your followers.
4. Behind-the-Scenes (The Grit Gets the Likes)
Show your crew, your gear, your coffee at 6 a.m.—whatever gives a peek behind the curtain. People love the authenticity of small business life.
Pro Tip: Use Instagram Stories or TikTok to show your daily grind. Add stickers or polls for extra interaction.
5. Tips & Tricks Only the Pros Know
You’ve got knowledge that homeowners don’t. Share it. Quick fixes, what tools to buy, how to spot a scammy contractor—this kind of content positions you as the go-to expert.
Pro Tip: Keep it simple and visual. Use captions like, “Wish I knew this 10 years ago…” or “Every homeowner needs this tip.”
Wrapping Up: Social Media That Works As Hard As You Do
Your next client is probably scrolling Instagram or TikTok right now. Will they find you? These strategies will make sure they do. Keep it real, keep it consistent, and watch your engagement—and your bookings—start to build.
